Environmental Communication Among Minority Populations by Bruno Takahashi Sonny Rosenthal

Author:Bruno Takahashi, Sonny Rosenthal [Bruno Takahashi, Sonny Rosenthal]
Language: eng
Format: epub
ISBN: 9780367606695
Barnesnoble:
Publisher: Taylor & Francis
Published: 2020-06-30T00:00:00+00:00

Metaphor: what is it and why does it matter?

Metaphor is often considered a play on words and part of a larger category of language tools known as the tropes. Other tropes that are often studied in rhetorical analysis include metonyms, synecdoche, and irony. Nevertheless, metaphor is considered by many to be the most complex and therefore the most appealing figure of speech open to investigation (Tilley, 2002). The Greek roots of the term are meta which means “over” and phereras which means “to carry” (Foss, 2017), thus encapsulating what it has come to represent in more modern terms as “understanding and experiencing one kind of things in terms of another” (Lakoff & Johnson, 1980, p. 5).

Contemporary theories of metaphors, such as the one first advanced by Lakoff and Johnson (1980) in their seminal work Metaphors We Live By, offer a sharp contrast to classic views of metaphor which tend to dismiss metaphor as unimportant (Hamilton, 2000; Ortony, 1979). They asserted:

Most people think we can get along perfectly well without metaphor… we have found on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

(p. 3)

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.